Abatilles Grand Cru Water partners with Vinexpo as the Official Water for the third exhibition since 2015. With its qualities and premium packaging, the brand has moved resolutely up-market and become international, gradually finding its way into the finest venues in the world. This small business from Arcachon that employs 50 people now exports to around thirty countries.
Abatilles is investing in its first campaign with a visual designed by promotions experts Hello. A black and white photograph by Nina Leen that characterises the style, elegance and well-being, reinforced by the slogan “Much more than mineral water” which prompts the eye to take in why.
150 displays from 8th to 14th May in Bordeaux city, suburbs and Arcachon
The Vinexpo bottle
For the exhibition, Abatilles is adding a Vinexpo stamp to 500,000 bottles of its Bordeaux bottle range of flat and sparkling water. These will be available not only at the exhibition, but will be served in all restaurants and hotels and sold in hyper and supermarkets.
Stand & programme
The stand will be in keeping with the brand: streamlined, pure and very French with a tongue-in-cheek reference to the Arcachon Basin – the petanque court!
The programme :
• Appointments with the sales team
• Water bar taste the Grand Cru water
• Petanque court to impress your colleagues!
• Virgin mojitos with Sparkling Abatilles